This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter. Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, and information at a velocity that simply can’t be digested…
- Social Media & Influencer Marketing
Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let’s examine whether pursuing awards is a viable marketing strategy, backed by data and expert insights, and how to navigate the world of accolades without falling…
- Email Marketing & Automation
Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report
Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers understand how the consumer mindset has shifted. In this article, we’ll explore the report’s key findings and offer actionable takeaways…
- Marketing Infographics
Community Management Done Right
Although their roles may greatly differ from one industry to the next, community managers are usually the ones responsible for brand audience growth and engagement. Always the first in line to cater to your clients’ needs and requests, they stay focused on what’s best for your company: helping retain brand community fans, defeat inevitable trolls, and improve your brand’s overall…
- Content Marketing
Blogger: CSS Style for Code on Your Blog
A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).
- Email Marketing & Automation
Research: Email List Quality is Top Priority for B2B Marketers
Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software…
- Public Relations
How to Generate Sales Leads and Boost Growth with Your Next Public Relations Campaign
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of misunderstanding about how PR actually works. Sales teams expect PR to be a lead-generating tap that produces instant customers, which it can be –…
- Paid and Organic Search Marketing
Subdomains, SEO and Business Results
Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to…
- Analytics & Testing
mention: Media Monitoring and Management Made Simple
Todd Wheatland, head of thought leadership at Kelly Services, recently wrote about mention on a post from Social Media Examiner, 14 Social Media Tools used by Marketing Pros. mention is a comprehensive social monitoring and media monitoring platform. mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing…
