This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of…
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Social Media & Influencer Marketing
They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter. Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, and information at a velocity that simply can’t be digested…
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Marketing Infographics
Proposal Software is Boosting Business
Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems, like our client TinderBox. Why are these solutions better than simply writing up a sales proposal in Microsoft Word? Well, we made…
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Content Marketing
Scoring Social Engagement
Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers? For a business there’s little value in having thousands of Twitter followers if no one is buying…
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Social Media & Influencer Marketing
LinkedIn: Top 25 Social Media Experts to Follow
Jason Miller recently posted on social media that he felt he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic: creative, colorful, and packed with advice from different marketing professionals, different use cases, and many resources. If you’ve not downloaded it yet, do so…
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Content Marketing
MockupsJar: Stock Mockups for Mobile and Desktop
There truly is a marketplace for anything – especially in the marketing technology world. I’m a firm believer in saving time and not doing anything that’s labor intensive twice. MockupsJar is one of those services. Rather than hiring a photographer and having them take photos of your application or site on a smartphone, desktop or in the browser – why…
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Public Relations
How to Generate Sales Leads and Boost Growth with Your Next Public Relations Campaign
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of misunderstanding about how PR actually works. Sales teams expect PR to be a lead-generating tap that produces instant customers, which it can be –…
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Marketing Infographics
Community Management Done Right
Although their roles may greatly differ from one industry to the next, community managers are usually the ones responsible for brand audience growth and engagement. Always the first in line to cater to your clients’ needs and requests, they stay focused on what’s best for your company: helping retain brand community fans, defeat inevitable trolls, and improve your brand’s overall…
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Email Marketing & Automation
Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report
Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers understand how the consumer mindset has shifted. In this article, we’ll explore the report’s key findings and offer actionable takeaways…
