This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Event Marketing
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
- Marketing Infographics
How are Marketers Like You Selecting a Marketing Automation Provider?
We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that…
- Content Marketing
Content Variety and Formats Drive Results
Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog…
- Marketing Infographics
The Super Powers of Lead Scoring
We’ve had this infographic in the works for a while, and we’re really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media, our marketing automation software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to reveal The Super Powers of…
- Analytics & Testing
How BoomTown Completed Its Martech Stack With Call Intelligence
Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to…
- Content Marketing
The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the…
- Email Marketing & Automation
7 Vital Email Marketing Tips For Engaging and Converting Millennials
With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the United States, the spending power of millennials was sitting at approximately $2.5 trillion per annum. Who Are Millennials? Millennials are…
- Customer Data Platforms
Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane
There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and hybrid working bedding in for the longer-term, virtual meeting volumes are soaring. Keeping an accurate record of these meetings to…
Breaking into eCommerce with Restaurants
This week was my first week as Director of Technology for Patronpath. A young technology company, Patronpath has already had a large impact in the Online Ordering industry. Unlike many other companies, Patronpath has focused their software both on User Experience and Integration. Rather than create software for the buyer, they are concentrating on developing software for the user. The…
