This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Google’s Keyword Apocalypse
On the 18th, Google said it was going to start hiding the keywords utilized by people logged into google accounts (Gmail, YouTube, Google+, etc.). Interestingly, in the name of privacy, Google is only going to do this with its organic search results. In my opinion, that’s B.S. and this seems like quite an evil move in my book. As much…
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Content Marketing
3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
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Content Marketing
Common Theme Development Mistakes with WordPress
The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It’s a solid move – not loved by everyone but there are so many themes, plugins, and a vast amount of developers that it makes sense. The ability to modify your web presence without scrapping…
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Content Marketing
Big Brands have a Problem, Pear Has a Solution
Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger difference…
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Analytics & Testing
4 Ways that Big Data Applications Are Providing Results
According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations,…
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E-commerce and Retail
Claspo: Boost Your Online Sales or Lead Capture With Smart Popups
Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo Enter Claspo, a versatile popup builder designed to enhance user engagement and maximize conversions on your website. With its intuitive…
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E-commerce and Retail
Shippo: Power Your Shipping With Speed, Savings, and Simplicity
Shipping shouldn’t slow your business down. Yet many companies, from solo founders to full-scale fulfillment centers, struggle with inefficient workflows, high shipping costs, and limited carrier options. These challenges often stand in the way of growth, draining time and resources that could be better spent elsewhere. Shippo That’s where Shippo comes in. Shippo is a powerful multi-carrier shipping platform that…
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Content Marketing
This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world… nooo… this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn’t seem to fine-tune them enough for publishing. Perhaps one of them was the greatest post in the world. We just…
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Email Marketing & Automation
How to Guarantee Your Site is Blacklisted for Email
We were reviewing one of our clients’ sites today. They’re going to be moving to our email integration soon – which is a good thing. I’m guessing their websites are probably already blacklisted… here’s why… They have a contact form on their website. It’s nice enough, a bunch of fields to send all your personal info to them to sign…
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E-commerce and Retail
The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…
