This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
How to Get PR
If you’re a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post – PR Advice From A Former VentureBeat Writer – from Conrad Egusa on Scott Monty’s fantastic blog. Special thanks to Marty Thompson for the find!…
- Content Marketing
Understanding WordPress Custom Post Types (CPTs): Creating a Glossary with Custom Taxonomies and Theme Templates
WordPress is more than a blogging platform—it’s a flexible content management system that can be extended far beyond posts and pages. One of the most powerful features enabling this flexibility is Custom Post Types (CPTs). These allow developers and content managers to structure content for specific use cases like portfolios, events, product directories, podcasts, or glossaries—each with their own admin…
- Email Marketing & Automation
SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can use apps. Every mobile phone allows text messaging. As businesses are returning to this incredible medium, many are disregarding the…
- Content Marketing
Productivity Secrets: Technology Isn’t Always Technical
I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information…
- E-commerce and Retail
Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon, it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in their business journey. It is a highly competitive…
- Content Marketing
What is an Email Marketing Consultant and Do I Need One?
Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so, what type? Ask yourself the following questions.
- Content Marketing
The Evolution of B2B Blogging: From Content Marketing to AI-Enabled Knowledge Systems
If you’ve been a long-time reader, you’ve likely noticed the effort I’ve been putting into Martech Zone to improve the quality of the content and user experience. I’ve reviewed over 3,000 articles to remove outdated ones, update the ones that need it, and fill the gaps on topics I was missing. Much of this effort is in preparation for the…
- Content Marketing
Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still…
- Content Marketing
Infographics: 10 Things You Didn’t Know about Online Contests
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…
- Social Media & Influencer Marketing
You Are The Product of Facebook
Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is… the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it’s…
