This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Generate Sales Leads and Boost Growth with Your Next Public Relations Campaign
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of misunderstanding about how PR actually works. Sales teams expect PR to be a lead-generating tap that produces instant customers, which it can be –…
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Understanding How Pay Per Click Assists Your Organic Search
It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow…
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10 Essential Tips to Prevent Brute Force Attack on VPS
VPS is an ideal choice for all types of businesses because it balances performance and cost. However, like any other server, it must be protected against Brute-Force attacks. A brute force attack involves repeated attempts to guess a user’s password and gain unauthorized access to their account. This attack can compromise server data and take complete control of the server.…
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Reaching College Students?
It shouldn’t be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has…
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Brands and Content Marketing: Beware the Hype
Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much more holistic, participatory platform. Concurrent with this…
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VerbalizeIt: App, Text, Audio and Video Translation
VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community leadership, customers and continuous testing is used to ensure they reward the highest quality translators, train high potential translators, and…
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How a Lack of Social Response is Hurting Your Business
We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve got…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
