This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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My Happiness Manifesto
Hugh MacLeod at GapingVoid.com had a great post today asking folks for their ‘manifestos’. Thanksgiving inspired me to write mine on happiness. Here’s what I wrote and what Hugh posted (with a couple grammatical edits and Hugh’s wonderful illustration!): Our culture is inundated with messages that lead us down a path of self-destruction. Happiness is equated with things we do…
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Advertising Technology
How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud
With the holiday season on the horizon, advertisers need to understand their customers at every stage of the buying journey to be as high-volume and competitive as ever. Standard methods simply measure short-term return on ad spend, or ROAS, without distinguishing between new and existing users. As such, crucial data on the true success of a campaign becomes unaccounted for,…
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Analytics & Testing
The Battle for Holiday Season Glory – Google Shopping vs. Amazon Product Ads in Q4
They say “put your money where your mouth is.” Well, word on the street, and perhaps every street in the world, is that Google and Amazon are your money makers when it comes to online retail. Google Shopping and Amazon Product Ads are undoubtedly two of the most dynamic, traffic-heavy paid comparison shopping engines (CSEs) in existence. But everyone knows…
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Content Marketing
The Internet Runs Better without Flash
Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and I’ve worked with him both at Compendium and at ChaCha. You’d think that I would have listened to a guy that transformed the entire infrastructure…
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Marketing Infographics
Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations
It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship.…
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Content Marketing
Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…
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Paid and Organic Search Marketing
Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through its website and mobile apps. While recent data less precisely document its current global reach, Ask.com remains a notable player…
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Social Media & Influencer Marketing
Social Media Professionals Can’t Handle the Truth
I’ve been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page. That wasn’t the experiment… that was just me being me. My point wasn’t to offend others; it was simply to be truly transparent. After all, that’s what social media professionals keep telling…
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Marketing Infographics
The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
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Content Marketing
The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
