This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Decoding Google Analytics
For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+,…
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Mobile Marketing, Messaging, and Apps
Why Aren’t You Leveraging Mobile?
No, I don’t mean people driving billboards around town. I mean reaching consumers and clients via mobile phone. This is typically referred to as Mobile Marketing but I have seen a number of people calling it Mobile Advertising lately. There are a number of different forms of Mobile Marketing; SMS/Text Message marketing, mobile optimized web pages and mobile applications are…
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Content Marketing
MyCurator: Content Curation for WordPress
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience. We curate content daily on Martech – finding you the most relevant information that…
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Content Marketing
How Not To Freak Out About Content Marketing
So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has…
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Be Smart Enough to Find the Answers
Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it did or how to use it without a lot of work. The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn’t going to argue with…
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Content Marketing
Growth Hacking for Content Marketing
One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…
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Content Marketing
PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress
WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may feel impersonal, your contributors under-credited, and your content underperforming. PublishPress Authors PublishPress Authors is the missing link for editorial teams that need flexibility and flair in managing and displaying authorship.…
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Email Marketing & Automation
You Might Need an Email Marketing Expert If…
No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.
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Social Media & Influencer Marketing
What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you package. Wow! It contained a sweatshirt, some bumper stickers, some other stickers, a keychain, lip balm, and a pin!!! I…
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Artificial Intelligence
The Rise of Distributed Computing: AI’s Future Beyond Centralized Giants
As tech giants invest billions into building sprawling data centers and even constructing power plants to sustain them, an opposing force in the AI landscape is emerging that could render these centralized models obsolete. Distributed computing – a paradigm where global networks of personal and corporate devices collaborate to power AI – already possesses more potential than any corporate data…
