This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
Filter Out Your Social Noise with Cloze
If your inbox is as terrifying as mine, you find that key messages simply seem to fade away as the onslaught of new messages hit. I have come to terms with the fact that my social and email network has become unmanageable and I look forward to great tools that help me to filter and identify the connections that are…
- Analytics & Testing
Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly complex and non-linear. Below are…
- Analytics & Testing
Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes… and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the study highlight the fact that marketers largely do not feel that ad tech is helping them achieve the seamless cross-channel…
- Marketing Infographics
Why Your “Collaborative Culture” Is Killing Productivity — And How to Fix It
Collaboration is one of today’s most misunderstood workplace concepts. Many businesses claim to have a collaborative culture, but few create the conditions where it truly thrives. Too often, collaboration is mistaken for endless meetings, consensus-driven decisions, or simply asking for feedback. In reality, a collaborative work environment is about something deeper: a shared commitment to solving problems, improving outcomes, and…
- Content Marketing
Firefox winning the Browser War
Taking a look at recent market share for browsers provides some insight into who is winning and losing the wars. Firefox continues to build momentum, Safari is creeping upwards, and Internet Explorer is losing ground. I’d like to comment on the three with my ‘theories’ of what is occurring. Internet Explorer After destroying Netscape Navigator, IE really became the gold…
- Email Marketing & Automation
Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on a mobile device is up 150%! Viewing emails on a small screen has it’s difficulties and advantages. Some devices support…
- Email Marketing & Automation
Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done today if you hope to…
- Analytics & Testing
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does…
- E-commerce and Retail
Ratings, Reviews and Buyer Intent
Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one…
10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company’s success. Too often, we don’t get a second chance to implement…
