This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes… and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the study highlight the fact that marketers largely do not feel that ad tech is helping them achieve the seamless cross-channel…
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E-commerce and Retail
Ratings, Reviews and Buyer Intent
Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one…
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Content Marketing
What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I’ve had the pleasure of working on either side of the digital transformation industry. I’ve helped Software as a Service (SaaS) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise acquisitions. I’ve also helped businesses of every size to implement technology to increase internal efficiency and external customer experience. As…
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Customer Data Platforms
Bugherd: Collect Feedback Visually From Your Clients, Visitors, Or Platform Users With This Platform
It happened again yesterday. I was contacted by a prospect that launched a new site online with another vendor that they had invested heavily in. Months later and they’re not seeing any traffic or conversions. This isn’t uncommon. We’ve seen issues with blocked search engines, forms that are broken or don’t send data anywhere, links that are broken, and videos…
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Marketing Infographics
LinkedIn Usage and Statistics: A Comprehensive Overview for 2024
Since its launch, LinkedIn has evolved into a powerhouse platform with over 810 million members in over 200 countries. It’s the world’s largest professional networking site, helping businesses, recruiters, and job seekers connect, engage, and grow. In 2023, LinkedIn continues to generate impressive revenue—over $13 billion yearly—and shows no signs of slowing down. Below is a comprehensive look at the…
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Artificial Intelligence
The Rise of Distributed Computing: AI’s Future Beyond Centralized Giants
As tech giants invest billions into building sprawling data centers and even constructing power plants to sustain them, an opposing force in the AI landscape is emerging that could render these centralized models obsolete. Distributed computing – a paradigm where global networks of personal and corporate devices collaborate to power AI – already possesses more potential than any corporate data…
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Email Marketing & Automation
Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on a mobile device is up 150%! Viewing emails on a small screen has it’s difficulties and advantages. Some devices support…
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Content Marketing
7 Surefire Tips for Courting A Guest Blog Post
Guest blogging is an intricate and delicate process that should be treated like the beginning of any relationship: seriously and with care. As a blog owner, I can’t tell you how many times I’ve been emailed terribly written, spammy emails. Blogs, like relationships, take a lot of effort and a potential guest blogger shouldn’t treat it as a frivolous process.…
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Email Marketing & Automation
Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…
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Content Marketing
How to Create Content Ideas for a New Client
Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here’s a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating thing, especially when you are just getting started with a content project for a new client. But coming up with…
