This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations.
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Sales Enablement, Automation, and Performance
Even the Pros Return to Training Camp
Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of a four week period of intense practice designed to force the players to focus on what they need to do to improve their ability to…
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Content Marketing
Music and the Mobile Future
We don’t speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices… and now we’re moving from devices to streaming. I’ve pretty much abandoned iTunes altogether and now use Spotify for everything. Discovery happens through my social…
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E-commerce and Retail
AdTruth: Universal Mobile Audience Recognition
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often…
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Email Marketing & Automation
The Top 15 Email Marketing Myths You Need to Know
Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted and debunked them with logical rationales in our “Email Marketing Myth Busting” Infographic. The…
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Content Marketing
Don’t Let Bots Speak for Your Brand!
Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to…
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Marketing Infographics
The FTC’s “Click-to-Cancel” Rule Takes Effect This Month—Is Your SaaS Business Ready?
It’s a story nearly every SaaS customer has lived through: signing up is a breeze—just a few clicks, your credit card number, and you’re in. But when you try to cancel? Suddenly, it’s like trying to escape a maze. You’re told to call a customer support line. Or open a ticket. Or worse, navigate multiple screens only to find the cancel button…
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Email Marketing & Automation
The Power of Personalization in Email Marketing
A bad email marketing program is like a really annoying sales person, but with a little effort and a lot of personalization you can turn email into your sales top-producer. Best of all, it's easy and inexpensive to do.
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Marketing Infographics
Facebook Failures
Last week we shared Facebook’s Security infographic that showed the security measures and statistics that Facebook has developed and documented. It’s not all unicorns and rainbows, though! Facebook has had its share of embarrassments and reversals over the years. There’s no doubt Facebook gets a pass on many of their failures given the fact that they’ve achieved what no other…
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Content Marketing
Manage Multiple Instances of WordPress with ManageWP
We’ve literally signed 3 more WordPress clients in the last week and the demand continues to grow. As we continue to manage and monitor our clients’ sites, it’s time that we started looking for a system to help make it much more efficient. ManageWP is an all-inclusive WordPress management console that gives users full power and complete control in managing…
