This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Music and the Mobile Future
We don’t speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices… and now we’re moving from devices to streaming. I’ve pretty much abandoned iTunes altogether and now use Spotify for everything. Discovery happens through my social…
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Marketing Tools
SEO Checklist: Your Step-by-Step, Accurate, and Up-To-Date Checklist for Ranking Success
Navigating the complexities of SEO can be overwhelming, especially when juggling multiple tasks, updates, and performance metrics. Whether you’re an entrepreneur building your first website or a seasoned marketer managing several, staying organized and focused on best practices is key to reaching the top of search results. Someone recently asked me if I’d published a checklist for SEO on Martech…
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Content Marketing
Mastering Cookie Settings in a Multi-Domain WordPress Setup
Properly configuring cookie settings is crucial for ensuring smooth functionality, security, and privacy compliance when running a WordPress website across multiple domains. In this article, we’ll explore why cookie settings are important in a multi-domain setup and how you can define them correctly in your WordPress configuration. Why Define Cookie Settings? Session Management: Cookies are vital in managing user sessions…
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Plaxo Alpha Preview
I’ve been a huge fan of Plaxo ever since I saw it for the first time. I maintain address books online and offline in about a dozen places, including my cell phone. In addition I have a LinkedIn account. Keeping on top of all of them is daunting… if it weren’t for Plaxo. Imagine if everyone you knew maintained their…
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Marketing Infographics
Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…
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Marketing & Sales Videos
Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
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Email Marketing & Automation
How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations.
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Sales Enablement, Automation, and Performance
Even the Pros Return to Training Camp
Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of a four week period of intense practice designed to force the players to focus on what they need to do to improve their ability to…
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Content Marketing
Don’t Let Bots Speak for Your Brand!
Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to…
