This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
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Marketing & Sales Videos
Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
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Marketing & Sales Videos
How Comments Impact Search Engine Rank
Does commenting on other blogs help my search engine ranking? Google’s ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn’t it make sense that commenting and leaving your links everywhere would benefit your site? Not exactly. In this recent video, Matt Cutts (Search Quality for Google) discusses the potential risks…
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Analytics & Testing
Website Privacy Standards
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the…
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Marketing Infographics
Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…
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Analytics & Testing
61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
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Marketing Tools
Adobe Creative Cloud: Read the Fine Print on Licenses!
When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys… just download and install as needed. We have an amazing team that works on our designs, but we often just have to make a quick edit or adjustment after we get files from our designers, so I purchased a license. My business partner…
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Martech Zone Tools
Planet VPN: Work, Test, and Collaborate Securely Across Markets
While Virtual Private Networks (VPNs) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital campaigns across different locations. A VPN is an essential tool that encrypts your internet connection, masks your IP address, and protects your data from…
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Analytics & Testing
Influence is about Conversions, Not Reach
It happened again. I was at an event where a very powerful person well-versed at developing international sporting events was speaking. He was talking about the challenge the industry was having in attracting new fans in a specific racing industry. And then he said the word… influence. Influence – the capacity to have an effect on the character, development, or…
