This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
How Comments Impact Search Engine Rank
Does commenting on other blogs help my search engine ranking? Google’s ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn’t it make sense that commenting and leaving your links everywhere would benefit your site? Not exactly. In this recent video, Matt Cutts (Search Quality for Google) discusses the potential risks…
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Analytics & Testing
Website Privacy Standards
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the…
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Analytics & Testing
61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
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Marketing Tools
Adobe Creative Cloud: Read the Fine Print on Licenses!
When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys… just download and install as needed. We have an amazing team that works on our designs, but we often just have to make a quick edit or adjustment after we get files from our designers, so I purchased a license. My business partner…
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Martech Zone Tools
Planet VPN: Work, Test, and Collaborate Securely Across Markets
While Virtual Private Networks (VPNs) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital campaigns across different locations. A VPN is an essential tool that encrypts your internet connection, masks your IP address, and protects your data from…
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Analytics & Testing
Influence is about Conversions, Not Reach
It happened again. I was at an event where a very powerful person well-versed at developing international sporting events was speaking. He was talking about the challenge the industry was having in attracting new fans in a specific racing industry. And then he said the word… influence. Influence – the capacity to have an effect on the character, development, or…
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This is Spring Break?
This week I’m on vacation. It almost makes me chuckle saying that out loud. Here’s how my vacation is going thus far: About a dozen of my sites (or my clients’ sites) are being upgraded right now. The sites are being moved to new, faster servers with the latest versions of all software. That, of course, leads to DNS issues…
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Marketing & Sales Videos
Bravo: Capture Video Testimonials Online
Many sites would benefit from video testimonials or putting up a page where customers could record a video message for the company. However, capturing, uploading and hosting those videos can be quite a pain. Bravo hopes to change that with their new service, allowing your customers to record via their webcam and host it on a custom landing page just…
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Marketing Infographics
The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn
While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience. Pagemodo created the following infographic to serve as a social media cheat sheet with 5 Top Tips for content marketing on each of the 4 most…
