This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your…
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The Best Business Cartoonists Bringing Humor to Marketing and Technology
In this world of endless business meetings, corporate jargon, and marketing buzzwords, humor provides a much-needed break. Whether you’re a marketer trying to keep up with the latest trends, a tech professional navigating workplace chaos, or a business leader looking for a fresh perspective, cartoons can offer sharp, witty insights into the challenges of modern work life. Some of the…
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40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you…
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5 Considerations When Selecting Cloud Storage To Maximise Collaboration And Productivity
The ability to store precious files such as photos, videos and music seamlessly in the cloud is an alluring prospect, particularly with the (relatively) paltry memory in mobile devices and the high cost of additional memory. But what should you look for when choosing a cloud storage and file-sharing solution? Here, we break down the five things everyone should consider…
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Runpod: Deploy AI at Scale Without Infrastructure Hassles and Unnecessary Costs
Bringing AI models into production often means wrestling with cold starts, complex scaling, and infrastructure that wasn’t designed for today’s rapid pace of innovation. For data scientists, ML engineers, and startups alike, this friction can stall everything from prototype to product. Runpod Runpod is an all-in-one AI cloud platform that lets teams train, fine-tune, and deploy AI with unparalleled ease—without…
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The Content Grid v2
The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid. The introduction to the Infographic reads: The buying process begins long…
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Poll Results: How Optimistic Are We About Apple?
Last week’s poll came at a solemn time but it had to be asked… do people think that Apple would survive without Mr. Jobs at the helm? It’s an important question for folks in the marketing industry for a few reasons… first is the hardware the supports much of the digital publishing industry, second is supporting Apple goods (iPads, iPhones,…
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How to Fake the Numbers: Lessons from Twitter and Facebook
1.webp” class=”alignright” align=”right”>I once wrote a satirical post that 3.24% of Facebook users are dead. My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage. On the Facebook advertising page, it states, “Reach over 350,000,000 active Facebook users.” Really? If I sign up for an ad,…
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Google Launches Shopping Insights… and it’s Awesome!
One of the large businesses that we worked with had an issue that’s really common throughout most national businesses. As marketers, we tend to focus on our business as if there were no geographic boundaries or changes over time – but the reality is both have an enormous impact. If you can write content on topics that take advantage of…
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Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…
