This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Am I A De-Influencer? Stepping Away From Social Media Guilt
For many years, I chased the algorithms and pushed to grow my following through social media. It was exhausting, and I started becoming someone online who didn’t translate into my in-person image. I moved from a proponent and fanatic of social media sharing to pulling back on all the platforms. And I’ve even begun counseling colleagues to do the same.…
-
Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…
-
Sitecore Brings Content Management to Printed Brochures
The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore, a market leader in online content management system software, has rolled out a new technology that has the potential to revolutionize this…
-
How Purging Our Subscriber List Increased our CTR by 183.5%
We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…
-
WPCode: Simplify, Speed Up, and Secure Your WordPress Customizations
Customizing a WordPress website to meet unique needs can be challenging, especially for those without extensive coding experience. Traditionally, this process involves editing theme files directly—a risky approach that can introduce errors or get wiped out during updates, or installing multiple plugins, often leading to performance slowdowns and compatibility issues. WPCode Enter WPCode, a powerful and user-friendly WordPress plugin that…
-
LinkedIn Gets Personal with its Storytelling
Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…
-
Reward with Autonomy, Mastery and Purpose
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot…
-
What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from Martech Zone in there, too! The variety and richness of these tips are a real testament to the power of Twitter as a communication medium. Don’t…
-
Don’t Put Email on the Back Burner!
In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day!…
-
Perfect Data is Impossible
1.webp” alt=”Perfect Data is Impossible | Martech Zone” width=”200″ height=”132″ />Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved…
