This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How Should Content Marketing Impact Your Selling?
When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a…
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Email Marketing & Automation
The Environmental Impact of SPAM
The folks at WebpageFX Weekly have put together quite the infographic explaining the environmental cost of SPAM. I’ve written before about SPAM and the email industry… and am still surprised that no one has made any advancements in combatting SPAM. If ISPs like Google, Yahoo! and Microsoft truly wanted to rid theirselves of SPAM, they would offer protected email addresses…
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E-commerce and Retail
Social Gifting and Wish Lists
One trend in e-commerce that’s arriving is the ability to collaboratively purchase gifts. While we do it with charity raises, now you can get together with friends and raise money to purchase a more expensive gift for a friend. It’s a great idea and one that will drive larger purchases online. Countmein is such an application: A whopping $244 bucks,…
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Social Media & Influencer Marketing
Deadbeats on Display? Twitter – New AP Managment Tool
I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When a client doesn’t pay a bill and dodges your phone calls, it is bad form to mention them by name…
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Paid and Organic Search Marketing
Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies – and it’s working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the…
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E-commerce and Retail
YayCommerce: Transform Your WooCommerce Store with These Essential Plugins
Optimizing your Woocommerce store isn’t optional; it’s a necessity. Whether personalizing the customer experience, ensuring reliable email communication, or creating a dynamic pricing strategy, WooCommerce users face the challenge of finding tools that meet their unique needs. The right plugins can simplify this process, saving time and boosting conversions. YayCommerce YayCommerce offers a suite of premium WooCommerce plugins designed to…
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Marketing Tools
From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth
Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…
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Marketing Infographics
The Rise of Social and Mobile Native Ads
With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6…
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Marketing Infographics
6 Myths of Social Sharing
There are no rules! This has been my mantra for as long as I’ve been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice every single day. Of course there are strategies…
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Analytics & Testing
User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
