This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party…
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Marketing Infographics
6 Myths of Social Sharing
There are no rules! This has been my mantra for as long as I’ve been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice every single day. Of course there are strategies…
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Marketing Tools
Espresso: Editing Email Templates in OSX is Easier With Content Folding
Because email HTML doesn’t respect HTML5 and CSS3, it requires a multitude of nested tables to make anything align well and incorporate responsiveness for mobile applications. When you begin building complex email templates with many sources, embedded code, and varying layouts, it’s easy to get lost in your code. Utilizing email client testing, I could verify that our email newsletter…
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Analytics & Testing
User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
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The Evolution of a Social Network – Colts Fan Network
My good friend, Pat Coyle has re-branded his blog to Sports Marketing 2.0 and is now writing about the evolution of the Colts Fan Network. This is the Perfect Storm (in a good way) … a captive loyal audience (that can’t be stolen), an online outlet for them to share their loyalty and love for a great team, and the…
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Marketing Infographics
Building Authority for Search
I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the…
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Email Marketing & Automation
Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates… and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%. What’s even more striking is the exceptionally high performance results…
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Advertising Technology
Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
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Analytics & Testing
Godin: Intuition vs Analysis
Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers…. Do you go with Intuition or Analysis? My personal view on this is that it’s a delicate combination of the two. When I think about analysis, I think about data. It could be data regarding competition, use,…
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E-commerce and Retail
Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…
