This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
The Rise of Social and Mobile Native Ads
With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6…
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Analytics & Testing
User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
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Marketing & Sales Videos
7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos…
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Marketing Tools
Espresso: Editing Email Templates in OSX is Easier With Content Folding
Because email HTML doesn’t respect HTML5 and CSS3, it requires a multitude of nested tables to make anything align well and incorporate responsiveness for mobile applications. When you begin building complex email templates with many sources, embedded code, and varying layouts, it’s easy to get lost in your code. Utilizing email client testing, I could verify that our email newsletter…
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Sales and Marketing Training
10 Essential Tips to Prevent Brute Force Attack on VPS
VPS is an ideal choice for all types of businesses because it balances performance and cost. However, like any other server, it must be protected against Brute-Force attacks. A brute force attack involves repeated attempts to guess a user’s password and gain unauthorized access to their account. This attack can compromise server data and take complete control of the server.…
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Marketing Infographics
Building Authority for Search
I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the…
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Customer Data Platforms
Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party…
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E-commerce and Retail
COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone’s economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on our world, from rising business bankruptcies and unemployment to food production and logistics. If nothing else, this pandemic has shown…
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Advertising Technology
Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
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Artificial Intelligence
App: What Is Your Site’s Machine Experience (MX) Score?
Web designers and marketers have spent the last two decades honing User Experience (UX)—the art and science of creating intuitive, engaging, and accessible websites for humans. With the advent of AI and browser usability features, perhaps a new metric needs to emerge that is equally critical: Table of ContentsMachine ExperienceWhat is Semantic Markup?Machine Experience CalculatorHow AI, Reader Views, and Text-to-Speech…
