This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Apple and Google Accelerate the Collapse of Open Web – What’s Next?
The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin. As reported by Bloomberg, Apple is expected to unveil a new AI search product or capability. Much like Google’s Gemini-powered results, this move signals a rapid shift away from traditional, link-based discovery…
- Analytics & Testing
How Do You Measure Content Marketing?
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move…
- Content Marketing
Diners Club Interview: Building a Social Brand
Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space. The first question was about corporate blogging and 3 tips that I’d provide. If I…
- Content Marketing
What’s Changed About Corporate Blogging Over The Years?
If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and…
- Marketing Books
Share Your Favorite Marketing Books via Audible
It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen…
- Email Marketing & Automation
Notablist: Design Inspiration and Competitive Research for Email Marketers
Notablist markets themselves as the Email Newsletter Search Engine, having indexed over 5 million search email newsletters across over 400,000 Publishers. Tools like these are fantastic for designers who wish to get inspiration from key brands or digital marketers who want to see when their competitors are sending and what kind of newsletters and deals are being communicated. If you’re a…
- Sales and Marketing Training
I Wish Marketers Would Stop Saying This…
Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper…
- Marketing Infographics
Technology Isn’t Slowing Down a Bit… er Flop!
Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It’s now known as Moore’s Law. To provide…
- Sales Enablement, Automation, and Performance
You Don’t Need a Business Degree to Understand This
Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency. The Price is What…
- E-commerce and Retail
Loyalty Rewards
When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with…
