This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Our Secret to Search Engine Optimization
Here’s a typical example of the ranking stats for competitive keywords for one of our clients: Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2 months in, and we’re about to get them on page 1. Within 6 months, we’ll really have some great rank for them. With over 20…
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Analytics & Testing
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…
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Customer Data Platforms
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on the most promising prospects. In this article, we’ll explore the step-by-step process for gathering and validating B2B leads to maximize your…
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Marketing & Sales Videos
SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting
Finding the right prospects at the right time is one of the toughest challenges for sales teams. You can have a stellar product and a motivated team, but without targeted outreach, too many leads slip through the cracks. Traditional prospecting often involves juggling multiple tools, sifting through unreliable data, and spending hours on manual research, only to yield mediocre results.…
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Content Marketing
The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
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Content Marketing
Why Do You Blog?
I like to seek and pass on information. I have throngs of family, friends, coworkers, and clients who ask for my opinion, and I love to give it to them. Unfortunately, I have more questions and more folks needing assistance, so sometimes, even my family gets mad that I’m not responding. But it is what I’m good at. I like…
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Content Marketing
InstaWP: The Ultimate Solution for Creating and Hosting WordPress Sandbox Sites
Navigating WordPress development can often feel like juggling multiple tools, processes, and setups. Whether you’re testing plugins, creating staging environments, or showcasing your products to potential clients, the traditional methods can be cumbersome and time-consuming. What if you could simplify the process, reduce friction, and focus on building rather than troubleshooting? A sandbox environment is a controlled, isolated space where…
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Content Marketing
TemplateMonster: Save Time and Money With Ready-Made, Proven Designs and Templates for Web and E-commerce
When you’re growing a business, time is your most valuable asset. Whether you’re launching a startup, expanding into e-commerce, or refreshing your online brand, you need tools that reduce friction and help you scale quickly — without sacrificing quality. Building from scratch or hiring a design team can slow you down, drain your budget, and distract from growth-driving priorities. TemplateMonster…
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Paid and Organic Search Marketing
App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile (GBP). While your business name, address, phone number, and hours are obvious details, your category quietly drives how and when your profile appears in Google Search and Maps. Choose wisely, and you’ll attract the right customers. Choose poorly,…