This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Not All SEO Professionals Are Created Equal
While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set number of pages with a few keywords and then maximizing the impact of those select pages. They weren’t used to…
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Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations regarding the placing of these calls. Jon Leibowitz, Chairman of the FTC, had some pretty harsh words on the subject.…
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Inbound Marketing Explosion
As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing…
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Calendar: Simplify Team Scheduling and Supercharge Your Productivity with AI-Driven Insights
Managing time effectively isn’t getting any easier. Whether coordinating meetings across time zones, avoiding double bookings, or simply finding an open slot in a packed schedule, managing a calendar often feels like a full-time job. That’s where Calendar steps in, transforming how you and your team manage time. Calendar Calendar is an advanced scheduling platform designed to help individuals and…
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Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…
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Top 5 Reasons Why I Don’t Use Lists in Every Post
Readers often scan content rather than read it word-for-word. Virtually every site promotes the list methodology of titles, and I’m not excluding Martech Zone. I try to incorporate lists in virtually every article for easy scanning. There are times, though, when a simple bulleted list isn’t the best methodology. Let’s discuss! Table of ContentsUnderstanding Visual Reading PatternsKey Elements of Scannable…
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The 3 Dimensions of a Balanced Email Marketing Strategy
Many marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that’s piled high for your subscribers’ attention. There are 3 dimensions to any analysis that is executed after an email marketing campaign: Email…
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Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…
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International Text Messaging Statistics
There are 4.2 billion mobile users utilizing text messaging worldwide…. that’s 3 out of every 4 people on Earth! It also makes text messaging the #1 most used data service in the world with 6.1 trillion tweets sent last year. In fact 48 million people have cell phones… but NO electricity, often using their car batteries to charge their phones.…
