Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Paid and Organic Search Marketing
    Depositphotos 7537438 s

    Three easy ways to start monitoring your brand online

    If you have been following social media trends at all, you’ve probably heard a lot about joining “the conversation” and how to participate. You may have also heard the warning: “people are talking about your company whether you are there or not”. This is absolutely true and is a great reason to jump into social media and start participating. If…

  • Content Marketingsocial media small business

    Has Small Biz Social Media Changed?

    Last summer we surveyed small business owners to understand how they were using social media.  The results were documented in a series of white papers. A lot has changed in the last year.  My perception is that more businesses then ever are engaged in social media, or at least testing the waters.  It that is the case, it seems like a…

  • Content Marketingsnapengage

    Integrate Chat with your Site in 5 Minutes

    Over at WP Engine, I noticed they were running a really nice online chat program that popped up after about 45 seconds on the site. More and more of our clients had been asking for such a solution, so I did some digging and was surprised what I found! SnapEngage is a ridiculously simple Chat program for your website that…

  • Content Marketingthe state of infographics

    The State of Infographics

    Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy: Data – they provide a lot of information in a package that’s easy…

  • Content MarketingOxygen High Performance WordPress Editor and Page Builder

    Oxygen: The WordPress Visual Builder That Designers and Developers Actually Love

    If you’ve ever wrestled with bloated code, sluggish page builders, or design tools that limit your vision, you’re not alone. For too long, WordPress professionals have been forced to choose between speed and creative freedom. But that’s changing fast. A new generation of creators is demanding more—and getting it. Oxygen Meet Oxygen, the performance-obsessed visual builder that’s taking WordPress by…

  • Content MarketingBailiwick

    What’s Your Bailiwick?

    Understanding and effectively describing one’s authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwicknoun, pronounced [bey-luh-wik] A person’s specific area of interest, skill, or authority. The office or district of a bailiff. Dictionary Describing your bailiwick and your Unique Value Proposition (UVP) are related concepts,…

  • Paid and Organic Search Marketingincognito

    Checking Your Site’s Rank with Personalized Search

    One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results will differ. If you’re checking your…

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