This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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8 Guiding Principles to Hiring an Email Marketing Expert
In part one ( You Might Need an Email Marketing Expert If... ) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency , email marketing consultant...
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Social Media and the Employee Conundrum
John Jantsch asks a great question, Do you have a Social Media Non-Compete ? Another question might be, " Can a company enforce a social media non-compete? " Courts have traditionally frowned upon restrictions placed by employers on their employees' right to find and make a living. Since more and more companies are being compelled...
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What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit , we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it's an excellent question. Generally, the team I worked with agreed that there were business analysts and data analysts - and the expectations on each were...
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More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn't always the answer - a company must have effective content, a great site, and a path for them to engage with the...
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Marketing Real Estate Online has Evolved
The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has forced real estate agents to be more cautious with their marketing investments. Technology has changed as...
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Marketing Engagement: Fun with Videos
Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires...
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Mass Behavior: Herd Succumbs To Its Own Theory
My content on the site has been a little light the last couple of weeks - it will pick up soon. I've been much more active reading, speaking, and working the previous month, affecting the blog. Though the content is down now, my mind is racing with content for the next few weeks, so...
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Why You Should Use aaPanel as Hosting Control Panel
Choosing the correct hosting control panel can significantly impact the performance and functionality of your website. Among all the options, aaPanel is used everywhere because it is straightforward and offers top-class features. In this article, we will explore the top features of aaPanel and why it should be your number one option as a...
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Viralheat: Social Media Monitoring for SMBs
We've been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing...
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Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and what tools do you need? Inbound marketing starts with free information, offered through social...