This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Business, the Quiet Revolution
Social media and social technologies are now an integral component of how companies do business. It has become completely intertwined and integrated in our marketing efforts. Digital marketers can’t talk about content, SEO, website optimization, PR. Customers, whether they realize it or not, now have a completely new role to play within the corporate setting. They play a fundamentally different role in…
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Marketing Isn’t Linear. It’s Celestial.
For too long, we’ve relied on spreadsheets, funnels, and timelines to explain how customers move, how campaigns work, and how data behaves. Rows and columns have become the default language of digital strategy. But they’re missing something essential: motion. Customers don’t follow straight lines. They don’t drop neatly through funnels. They swirl, orbit, return, drift, accelerate. Their behavior is dynamic—constantly…
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How To Select Engaging Content Categories For Your Corporate Blog
When businesses design blog categories, they often make the mistake of mirroring their internal departments or product lines. That might be useful for the company, but it doesn’t align with how customers actually search for information and make decisions. A stronger strategy is to develop categories that reflect the customer’s cycle—from the first moment of awareness to post-purchase growth—while also…
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If You Needed Any More Evidence of the Mobile Impact on Business
We went through a stage in technology where websites were seen as a great gateway between the customer and the business. User forums, FAQs, help desks and email were used in placement of expensive call centers and the associated time that they took to solve customer issues. But consumers and businesses alike are rejecting companies that simply don’t pick up…
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WordPress: Related Post Tweaking
If you’re using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As well, I was really surprised that the Related Posts plugin only provided a list of related posts before the post…
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OpenID Installed and at the Ready!
If you’ve not heard about OpenID, it’s an interesting new technology on the web. Given all of the different websites and logins/passwords that one needs to remember these days, this technology could be either a blessing or a curse. On the bright side is the fact that you store your encrypted login and password on your server and anytime you…
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Can Your Registrar Cut You Off?
With the big todo about GoDaddy’s cancellation of it’s customer (who now has his own campaign: NoDaddy.com), I decided to look into some other registrars, including my own, to see if they could pull the plug as easily as GoDaddy did. You’ll actually be surprised, only a couple of registrars have Terms of Service that set some pretty strong requirements…
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The Evolving Landscape of Digital Content Theft: How Content Creators Can Protect Their Work
TContent theft has become increasingly sophisticated and pervasive. Over the last decade, the problem has grown far more complex. Let’s explore the current state of content theft and provide strategies for creators to protect their work. Beyond Copy and Paste Content theft isn’t limited to direct copying anymore. Here are some common tactics: Rewriting and Paraphrasing: Thieves rewrite articles, maintaining…
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LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn’t easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or expose your commissions to savvy competitors. That’s where link cloaking comes in. What is Link Cloaking? Link cloaking is the…
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A Guide to X Advertising: Campaign Objectives and What You Can Achieve
Advertising on X (formerly Twitter) provides businesses, brands, and individuals multiple ways to reach audiences, increase engagement, and drive conversions. X offers various campaign objectives that help brands grow their presence through strategic ad placements. Below is a detailed explanation of the different campaign objectives currently available on X, categorized into three main areas: Awareness, Consideration, and Conversion. Table of…
