This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
How Marketers Can Weather a Possible TikTok Ban
For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media platform continues to operate normally following a brief 12-hour shutdown. However, that could change in a few months should the…
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Social Media & Influencer Marketing
The Prestige Formula: Inside Abdulbasyr Makhtibekov’s Method for Engineering Desire in the High-End Auto Market
A seasoned marketing expert reveals how identity, emotion, and cultural context drive demand in the world of luxury automobiles. As global demand for luxury automobiles continues to surge, the market is projected to grow from $623.9 billion in 2024 to $920.17 billion by 2029. It’s no longer enough for high-end brands to rely on horsepower or heritage. In a space where technical…
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Event Marketing
Navan: Effortless Event Travel Management for Employees, Speakers, and Influencers
Planning an event is stressful enough—juggling speakers, sponsors, and attendees while tracking hundreds of moving pieces. But when you also have to manage travel for VIPs, staff, and guests, it can quickly spiral into chaos. Spreadsheets, last-minute flight changes, and hotel mix-ups don’t just waste time—they create friction that reflects poorly on your brand. At the last Adobe Summit, I…
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Analytics & Testing
Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…
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E-commerce and Retail
Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I didn’t want to alienate regular readers, but I still needed a way to support the site financially. The solution? Introduce…
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Advertising Technology
Buying Into CTV Is a Start—But Consumption Demands More
For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV (CTV) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be seen—will it hold through the NFL, NHL, and the fall broadcast debut season? Either way, this massive market penetration can’t be ignored.…
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Artificial Intelligence
Originality.ai: Ensure Human-Quality Content with Unmatched AI Detection
Trust is everything. Whether you’re an agency producing search-optimized articles, a publisher safeguarding editorial integrity, or a business defending your brand’s voice, the threat of undetected AI-generated or plagiarized content poses a real risk. While generative AI (GenAI) tools empower creators, organizations need a transparent and accurate way to verify what’s truly original. Originality.ai Originality.ai is a purpose-built platform for…
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Marketing Infographics
Social Media Timing
Some very intriguing stats on social media timing from @danzarrela, put into a beautiful infographic by the folks at Kissmetrics. Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the…
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I just sent $1000 to Noah!
Sorry for the late run on this! We sent a list of the entries to Ade with each entry having a random number associated (using the RAND function in Excel and then sorting the column). We then had Hannes select a random number within the 108 entries so Hannes would not know who the winner would be. The winner of…