This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Why You Should Unsubscribe Today
Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email. Only a few thousand subscribers take advantage of it – a fraction of our weekly readership. That’s okay… it’s a niche and feeds those who want it. I don’t try to artificially grow the list; it’s got excellent retention and does…
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Sales and Marketing Training
Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the other on the bow (front). It’s a massive electric motor that the bow thruster ran on, requiring a dedicated generator…
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Content Marketing
Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…
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Artificial Intelligence
The Good, The Great, and the Scary with Artificial Intelligence
When I was honorably discharged from the Navy in 1992, it was perfect timing. I went to work for the Virginian-Pilot in Norfolk, Virginia – a company that fully adopted IT Innovation as part of its core strategies. We installed fiber and removed line-of-site satellite, we hard-wired programmable-logic controllers to PCs and captured data that helped us fine-tune our maintenance…
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Paid and Organic Search Marketing
Why You Should Noindex Your RSS Feed for SEO
With search engine optimization (SEO), every decision about how your site is structured and indexed can impact your rankings. One often overlooked aspect of SEO is whether to allow search engines to index your RSS feed. While RSS feeds serve an essential purpose for content distribution and syndication, they don’t always need to be indexed by search engines. Noindexing your…
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Event Marketing
Navan: Effortless Event Travel Management for Employees, Speakers, and Influencers
Planning an event is stressful enough—juggling speakers, sponsors, and attendees while tracking hundreds of moving pieces. But when you also have to manage travel for VIPs, staff, and guests, it can quickly spiral into chaos. Spreadsheets, last-minute flight changes, and hotel mix-ups don’t just waste time—they create friction that reflects poorly on your brand. At the last Adobe Summit, I…
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Marketing Infographics
A Field Guide to Navigating Social Media
This infographic from Lemonly and 9clouds providing insight into how to navigate social media is quite unique. The goal was to paint a clear picture to answer three questions that 9clouds always received – What networks should I be using? Why should I use Pinterest or Google Plus or [insert network]? What network is best for my business? The social…
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Content Marketing
Blogging for Business
If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of the best and brightest experts throughout the online industry. Register for next year’s Engage in San Francisco – they always…
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Content Marketing
Digital Body Language at The Online Marketing Summit
As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought provoking. Steven has released the book, Digital Body Language – Deciphering Customer…
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Review Me! Blogging for Dollars
Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…
