This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows
Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an…
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Paid and Organic Search Marketing
Google Analytics and WordPress Tip: What’s my Top Content?
Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content: By the page By the article title Below is a screenshot on how to view…
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Content Marketing
The Secret to Successful Email List Rental & Email Newsletter Advertising
If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix this post will help to use the email marketing channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat advertiser.
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Just Dance
There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40 hits make my daughter turn up the radio and begin singing. I can’t help but sing along. Just Dance appears to be a…
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Social Media & Influencer Marketing
Aligning Digital and Traditional: The Little Things Matter
Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.
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Marketing Books
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
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Social Media & Influencer Marketing
Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic – easier than many think. Twitter users are both active and vocal about where they are and what they’re doing. By following active Twitter users regionally, companies who rely on local business can increase their direct traffic as well as amplify…
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Social Media & Influencer Marketing
Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook’s current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the parallels between Facebook and AOL, highlighting how Facebook has become the modern equivalent of AOL through several key aspects. Advertising…
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Artificial Intelligence
Synder: Grow Your Ecommerce Brand Without Getting Buried in Back-End Chaos
Running a successful e-commerce business means constantly juggling orders, inventory, marketing, customer service—and somehow still finding time to track your cash flow. But as you scale, the back-end work doesn’t just grow—it multiplies. From sales across multiple platforms to managing refunds, taxes, and fees, things get messy fast. That’s where Synder steps in. Snyder Synder is an AI-powered platform built…
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Email Marketing & Automation
DirectIQ: Boost Guest Returns with Smarter Email Marketing
Email marketing isn’t just about sending messages—it’s about creating lasting relationships. For businesses in the family entertainment and adventure space, this means getting parents to rebook parties, encouraging teens to bring friends the following weekend, and attracting fitness fans to return again and again. But between staffing, safety, and operations, there’s little time left for strategic marketing. That’s where email…
