This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and what tools do you need? Inbound marketing starts with free information, offered through social channels, search, or paid advertising. The…
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You’re Underestimating Social Media
Roundpeg recently did a social media survey and put together a fantastic whitepaper on the results. As I read through the pages, one of the results really struck me. More than 70% of the business owners surveyed said social media generates 10% or less of their total business. In truth, I don’t believe these customers know how much of an…
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How the Pragmatic Framework Empowers Product Marketing Professionals
For product marketing professionals tasked with bridging the gap between product strategy and market execution, the Pragmatic Framework is more than just a methodology—it’s a comprehensive operating system for ensuring product-market fit, driving measurable outcomes, and enabling cross-functional alignment. Developed and refined by the Pragmatic Institute over three decades, the framework has become the gold standard in product management and…
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iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use mobile social apps much more than Android users. Facebook is the big winner in mobile social apps. Accounting for 10%…
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Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I was going to wind up working all night to implement the nice site that was designed for her by Right…
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Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of…
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Steve Jobs: Let Them Eat Case!
I’m writing this on an Apple keyboard, with my Apple MacBookPro, on my Apple Cinema Display, with my Apple mouse… connected to my Apple Time Machine. I don’t call myself an Apple fanboy, but the quality of their products is always worth the additional cost in my opinion. It’s not just the beauty of their products that I appreciate, it’s…
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Finally – A Resource to Keep Abreast of Social Media Marketing!
The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society. The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics and find what works best with social media marketing. When you join the Society, you’ll receive three original training sessions each…
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Circleboom Publish: Design, Plan, Schedule, And Automate Your Social Media Marketing
If you’re a brand, the ability to centralize your social media marketing in a single, intuitive social media management platform is critical to saving time and deploying your strategy. Features and benefits include: Multi-account management – Circleboom’s multi-account manager makes it easy to manage Twitter, Facebook, LinkedIn, Google Business Profile, Instagram, and Pinterest accounts from a single platform Optimize your…
