Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingSPAM of the Day!

    SPAM of the Day

    Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…

  • Fun with Logos… Indy Coffee Shops

    Those of you that have read my blog for a while know I love a great cup of coffee. My local friends know I love hanging out with the gang at The Bean Cup. It’s a fantastic coffee shop… great food, great people, live music and lots of comfortable chairs and room. Local Indy colleague Erik Deckers wrote about the…

  • Content Marketingtynt

    Squeeze In Some New Visitors with Tynt

    Everyone is looking for ways to fully leverage their content, the Martech Zone isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the copy and adds your URL to the…

  • Analytics & Testingtime zones

    Increase Traffic by Optimizing Publish Times

    As we continued to work to increase traffic the last year, one of the areas we took a good look at was the time of day that we were publishing blog posts. A mistake that many people make is simply looking at their traffic by hour and utilizing that as a guide. The problem is that viewing traffic by hour…

  • Marketing Booksdouglas karr ebook

    Free Ebook: Are You Playing the Numbers Game?

    We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…

  • Content Marketing
    content chunks

    Don’t be a Punk, be a Hunk and Chunk Your Content

    That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse articles and pages in a web browser. A common…

  • Social Media and Happiness

    Last year, I wrote a post Can Social Media Cure Depression?. It seems it can! Today I was happy when good friend and Indianapolis Mobile Marketing guru Adam Small sent me the following link: Happiness is contagious in social networks. An excerpt: New research shows that in a social network, happiness spreads among people up to three degrees removed from…

  • Content Marketingcloudflare1

    The Fastest and Easiest Means of Speeding Up Your Site

    Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare…

  • Content Marketinglinkedin sponsored

    LinkedIn Launches Sponsored Updates

    LinkedIn has been testing sponsored updates with companies like HubSpot, Adobe, Lenovo, Xerox and American Express… now they’re opening it to everyone. This will be an effective way for B2B companies to identify and target prospects with their content marketing efforts within LinkedIn. Benefits of LinkedIn Sponsored Updates Raise awareness and shape perception – a marketing solution for rapidly increasing…

  • Content Marketing

    Are You a Destination? An Exit? Or Just a Sign?

    The perception of what online marketing should be differs from company to company. We have clients who are very content with simply having a nice brochure site so that they can check off their marketing list that they have a pretty site. It’s an unfortunate viewpoint, but some still struggle with understanding the interactive nature of the web and they…

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