This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Increase Traffic by Optimizing Publish Times
As we continued to work to increase traffic the last year, one of the areas we took a good look at was the time of day that we were publishing blog posts. A mistake that many people make is simply looking at their traffic by hour and utilizing that as a guide. The problem is that viewing traffic by hour…
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Social Media and Happiness
Last year, I wrote a post Can Social Media Cure Depression?. It seems it can! Today I was happy when good friend and Indianapolis Mobile Marketing guru Adam Small sent me the following link: Happiness is contagious in social networks. An excerpt: New research shows that in a social network, happiness spreads among people up to three degrees removed from…
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SOAP’d: Scratch One Another Program
I signed up for the Scratch One Another Program last week and already received a fantastic review of my blog by William Tully. It’s apparent that William really took some time and wrote a fantastic review of my blog. I absolutely appreciate and respect his opinion – and agree with his assessment… now it’s simply a matter of when and…
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Content Marketing
Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
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Social Media & Influencer Marketing
Stop Talking And Listen
Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…
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Content Marketing
RSS: Make your Feed Link Obvious
With the advent of new browsers, I was not too concerned about putting my RSS link within the content of my site. I’m starting to rethink that. If you weren’t already aware, these new browsers can automatically detect an RSS feed as long as it’s identified within the header of the page. Clicking on the RSS symbol results in you…
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Marketing Books
Free Ebook: Are You Playing the Numbers Game?
We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…
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Content Marketing
Are You a Destination? An Exit? Or Just a Sign?
The perception of what online marketing should be differs from company to company. We have clients who are very content with simply having a nice brochure site so that they can check off their marketing list that they have a pretty site. It’s an unfortunate viewpoint, but some still struggle with understanding the interactive nature of the web and they…
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Content Marketing
SPAM of the Day
Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…
