This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
James Carville and the 3 Keys of Successful Marketing
1.webp” class=”s3-img” border=”0″ alt=”james_carville.jpg” align=”right” /> Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr.…
-
Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message…
-
MyYappyDog: Social CRM for Real Estate Agents
There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again…
-
The Break Up
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.
-
Emphatic: Outsourced Social Media Done Well
Social media engagement can be a daunting task for a small company. While I’m active from a personal branding standpoint, we honestly haven’t dedicated a solid strategy and resources to our corporate social media presence. That’s changing as of today, though, as we ramp up using Emphatic to grow our agency’s following. We’ve experimented with some social media outsourcing to enhance…
-
What Nurtures Innovation, What Destroys Entrepreneurship, and Why Now Is the Time
A good friend of mine loves to go to karaoke with us… but he never sings, no matter how bad the singers are, how many drinks we’ve had, or even if the club is empty. He has a solid voice and loves music, so one time I asked him why. He told me the story of when he was in…
-
BlackBox: Risk Management for ESPs Fighting Spammers
BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email service providers run into is fly-by-night…
-
Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That’s a ridiculous statistic but also points to the popularity of the world’s most popular content management system. While we’re fairly agnostic about content management systems, we have a deep respect for WordPress and support most of our clients’ installations on it. I don’t necessarily agree with the…
-
It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate…
