This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Building Forms with FormSpring
Today’s post comes from friend and Guest Blogger, Ade Olonoh: If you do any work online, you’ve probably looked around for a tool to help you build online forms. If you’re a blogger, maybe it’s because you’re looking for something more advanced than you can get from a typical feedback form. If you’re a marketer, you’ve probably found it to…
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Marketing Books
The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle…
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Firefox 3 Review, Robots, Add-ons and Tweaks
It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout…
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Content Marketing
Why Inline SVG Logos Are a Smart Choice for Your Corporate Website
Logos are the cornerstone of brand identity on a website, and how they’re implemented can have a significant impact on both performance and usability. Among the many image formats available, SVG (Scalable Vector Graphics) offers unique advantages, especially when embedded inline within HTML. Utilizing an inline SVG for your website’s logo isn’t just a technical preference; it’s a strategic enhancement…
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Content Marketing
It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate…
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Marketing & Sales Videos
Vendor Client Relationships in Real Life
My favorite client story is one where a client told me that my hourly rate was twice what my nearest competitor was. I told him I’d be glad to meet that rate but the work would take twice as long. He paused for a few moments as it sunk in… Don’t you wish you could take those great haggling techniques…
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Marketing Infographics
How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re…
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Content Marketing
Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I was going to wind up working all night to implement the nice site that was designed for her by Right…
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Content Marketing
Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software application built to assist small retailers with running and improving their business. Once the system has details about your sales…
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Paid and Organic Search Marketing
SEO: 10 Backlinking Temptations To Avoid
Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of great content may get your site indexed for specific keywords, but quality backlinks will drive up its rank. Since backlinks…