This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
SEO: 10 Backlinking Temptations To Avoid
Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of great content may get your site indexed for specific keywords, but quality backlinks will drive up its rank. Since backlinks…
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Content Marketing
The Huff with Huffington
In case you hadn’t heard, there’s a $105 million class action lawsuit against Arianna Huffington for selling to AOL but not providing any pay to the bloggers who helped develop the Huffington Post into such a powerhouse blogging community. I’ll skip the irony of a wealthy lefty making a quarter of a billion dollars off the backs of others (ouch!)……
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Marketing Infographics
Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom… in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone’s mobile phone now! We appreciate it when our clients use our text messaging services… but thank goodness they’re typically outside of a home for sale! As for the 2/3rds…
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Content Marketing
Where Is Your Loyalty?
Loyalty is defined as the quality of being loyal to someone or something. Have you ever noticed how loyalty is discussed, though? We talk about how customers are loyal, how employees are loyal, how clients are loyal, how voters are loyal… Employers talk about employee loyalty, but then they hire external, don’t develop their own talent internal, or worse –…
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Content Marketing
Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and leave you with complex configurations that are hard to maintain. Jetpack Jetpack is an all-in-one WordPress plugin built by Automattic,…
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Firefox 3 Review, Robots, Add-ons and Tweaks
It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout…
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Content Marketing
When is Your Next Online Conference?
Some of the companies I’m working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I’ve been wanting to post about virtual event marketing for quite some time, and recently got to speak to Unisfair, the leading virtual event, virtual tradeshow and online job fair provider…
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Content Marketing
Small Business Owners and Social Media
These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as part of their PR/Marketing stategy I am always interested in studies on this topic. Chuck Gose’s shared a great video…
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The Winning Combo of Product, Choice, and Emotion
The Jellyvision Lab has put out an amazing little eBook on How to Present Product Choices. The ebook compares the behaviors of shoppers in supermarkets to those online and provides evidence that behaviors are similar. You might think that a supermarket is enormous, but Jellyvision reminds us that there’s an infinite amount of space on the web, and how you…
