This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Strategies for Effective Tweeting
I love the data in this report from Buddy Media and infographic from Fusework Studios. The data points to the opportunity businesses have to engage with customers when they are available, ask their followers to take action, and keep the message simple. Of course, I always encourage our clients to test and measure, too. Perhaps your competitors aren’t tweeting on…
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Marketing Infographics
Your Brand as a Planet – The Social Employee
We were excited when we saw EveryoneSocial and the ability to utilize your own employees to help increase the voice of your company but we’re still surprised at how quiet many companies are. We recognize that some employees simply aren’t connected, but when we see a couple retweets coming from a company with hundreds of employees, we start to wonder…
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Marketing Infographics
Ready to Ramp Up Your Instagram Marketing?
I’ll be the first to admit that I don’t put too much time into Vine, Instagram and sharing images on social media. I want to, but it’s just so much easier to provide a tip via text than it is to grab a graphic, do some design, and share something that is just as meaningful, but gets a ton more…
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Advertising Technology
Cognition: Boost ROI With Full-Funnel Ad Intelligence
Navigating the complexities of modern digital advertising can be daunting. Fragmented data, disjointed platforms, and the need for real-time personalization across multiple channels often challenge marketers. Achieving cohesive, measurable, and scalable campaigns requires a unified approach that bridges media buying, creative development, and performance analytics. Cognition Cognition offers an intelligent cloud advertising network designed to streamline and enhance every aspect…
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One browser feature that would take the market!
Earlier tonight, I was working on a great blog post – a collection of links that I’ve discovered in the past few weeks that I wanted to show to all of you. I wanted to round the number off at an even 10 just to make it a ‘Top 10’. I perused my saved bookmarks and wrote some little witty…
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Email Marketing & Automation
Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a…
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Content Marketing
I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I hope to make up in some plugins. At work, we’re preparing for a major software release and I’ve got a…
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Mobile Marketing, Messaging, and Apps
You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can likely see your expertise and genius in every part of it. The problem is…
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Content Marketing
Affordable Market Research from Market Tools
Last month SurveyMonkey joined Martech Zone as our technology sponsor. We’ve had a great time using their easy survey tools and, most of all, learning how to design polls and surveys that produce results. It wasn’t until our interview with the great folks on their team that we realized SurveyMonkey was much more than a survey solution, though. Parent company…
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Paid and Organic Search Marketing
Helping Martin Luther King, Jr. through SEO? Geeks strike back!
Fascinating! Geeks strike back! How? It appears there is a website that is ranked incredibly high for people searching for information on Martin Luther King, Jr.. Rather than simply blast the site, raise attention, and actually draw more visitors to it, through the magic of Search Engine Optimization, we can all simply put a blog entry up that will improve…
