This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can likely see your expertise and genius in every part of it. The problem is…
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Content Marketing
Affordable Market Research from Market Tools
Last month SurveyMonkey joined Martech Zone as our technology sponsor. We’ve had a great time using their easy survey tools and, most of all, learning how to design polls and surveys that produce results. It wasn’t until our interview with the great folks on their team that we realized SurveyMonkey was much more than a survey solution, though. Parent company…
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One browser feature that would take the market!
Earlier tonight, I was working on a great blog post – a collection of links that I’ve discovered in the past few weeks that I wanted to show to all of you. I wanted to round the number off at an even 10 just to make it a ‘Top 10’. I perused my saved bookmarks and wrote some little witty…
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Paid and Organic Search Marketing
Helping Martin Luther King, Jr. through SEO? Geeks strike back!
Fascinating! Geeks strike back! How? It appears there is a website that is ranked incredibly high for people searching for information on Martin Luther King, Jr.. Rather than simply blast the site, raise attention, and actually draw more visitors to it, through the magic of Search Engine Optimization, we can all simply put a blog entry up that will improve…
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Analytics & Testing
Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider – not just the advice – but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company that I had the pleasure of speaking with over the last…
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Paid and Organic Search Marketing
Am I The Only One That Still Loves Creative Marketing?
I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm ran up the post and the actual tool was in the billboard area. It looked as though the arm was…
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E-commerce and Retail
Are You Meeting Consumer Shopping Expectations This Year?
When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with…
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Your Mind Are Belong To Us
For the past few weeks I’ve been picking up and putting down books – one of them was The Big Switch, by Nicholas Carr. Today, I completed reading the book. Nicholas Carr did a fantastic job at building parallels between the evolution of the electrical power grid in this country and the birth of cloud computing. On a similar note,…
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Paid and Organic Search Marketing
Because Google Said So
Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…
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Mobile Marketing, Messaging, and Apps
The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer magnitude of the initiative. From the Internous Site: The Internet Search Environment Number (ISEN) is for researchers who find it…
