This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING. Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs, while advocating hiring design agencies as well. I don’t believe it’s one or the other, I do appreciate both! I challenged a couple of the…
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Paid and Organic Search Marketing
Because Google Said So
Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…
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WordPress: Build a Home Page in 3 Easy Steps
I was working on a site for a friend today who had WordPress but he wanted a simple home page rather than a home page utilizing the latest blog entries. This is really useful if you’d like your blog to be a part of your site rather than the entire site. You can basically utilize WordPress as a CMS. Below…
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A Bare Barebones Computer Story for you…
The last 4 computers I’ve purchased at home I’ve built myself. If you ever want to save money on a system, learn a little bit about computers and get more power for your buck… click the barebones link on any major online computer store. With my son heading off to IUPUI (tonight), I wanted to surprise him with a great…
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Content Marketing
When Disaster Strikes!
The last 48 hours haven’t been fun. Technology is a fantastic thing, but it’s never perfect. When if fails, I’m not sure there’s really that much preparation you can have… but you do have to react. You may have noticed that our site was getting gruelingly slow the last couple weeks. It was strange given the fact that we have…
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Marketing Books
My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…
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Fishing in a Million Lakes
The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone, was speaking to the group about social media and its’ uses as a marketing tool. One of the things he said really struck a cord with me. I am going to…
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Analytics & Testing
The Value of Visitor Actions
We measure a lot with analytics, but we don’t often put a value on each of the actions a visitor takes when they connect with us online. It’s important that companies pay attention to more than visits and conversions… there are a ton of interactions in between and after that provide value. In the above chart I have two axis……
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Social Media & Influencer Marketing
Half of Companies Polled have a Google+ Page
We ran a SurveyMonkey poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their company had a Google+ page. While that may seem low, I think the real numbers may be much lower. I…
