This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are displayed at Chat Sports and not safe for work (NSFW)… just know that they’re pretty vulgar. Yuri Wright, the 4-star…
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Content Marketing
RAMP: Easy Content Deployment Between WordPress Sites
We often set up a staging site for the client and then move the staging site into production. With WordPress, content is both file-based and found within the database. Synchronizing files is fairly simple, but synchronizing databases isn’t as easy. RAMP is a tool developed to help firms migrate their WordPress content between sites. RAMP allows you to make changes…
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Content Marketing
Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need…
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Content Marketing
HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…
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Mobile Marketing, Messaging, and Apps
The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to an AI chatbot via smartphone. As mobile devices have become the primary interface to digital life, the definition of search…
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A Personal and Heart-felt Thanks to You
This is an incredible season for my work online. Today my blog was mentioned on both John Chow and Seth Godin’s blog. And I was recently the a topic of a very flattering blog entry on Pat Coyle’s blog! Last week, Mike at ConverStations was gracious enough to mention me as a “Z-lister”. His selfless promotion of me got my…
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Social Media & Influencer Marketing
Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we’re losing. I don’t believe we’re losing anything; I believe we’re progressing. Jobs moving overseas always sound ominous, but people ignore that we’re creating new jobs in this nation that have never been heard before. I’m a living example of this.…
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Why Bing Wins Video Search over Google
Google may be paying a little too much attention to text. Take a look at the stark difference between Google’s video search results and Bing’s video search results. I don’t often give Microsoft credit in the usability department – but they nailed this one! Google Video Search Results Bing Video Search Results Bing Video Search Player Here’s a rundown of…
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Email Marketing or Facebook Marketing?
Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel…
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Sales Enablement, Automation, and Performance
Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…
