This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
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Content Marketing
Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need…
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Content Marketing
RAMP: Easy Content Deployment Between WordPress Sites
We often set up a staging site for the client and then move the staging site into production. With WordPress, content is both file-based and found within the database. Synchronizing files is fairly simple, but synchronizing databases isn’t as easy. RAMP is a tool developed to help firms migrate their WordPress content between sites. RAMP allows you to make changes…
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A Personal and Heart-felt Thanks to You
This is an incredible season for my work online. Today my blog was mentioned on both John Chow and Seth Godin’s blog. And I was recently the a topic of a very flattering blog entry on Pat Coyle’s blog! Last week, Mike at ConverStations was gracious enough to mention me as a “Z-lister”. His selfless promotion of me got my…
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Social Media & Influencer Marketing
Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we’re losing. I don’t believe we’re losing anything; I believe we’re progressing. Jobs moving overseas always sound ominous, but people ignore that we’re creating new jobs in this nation that have never been heard before. I’m a living example of this.…
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Content Marketing
HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…
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Why Bing Wins Video Search over Google
Google may be paying a little too much attention to text. Take a look at the stark difference between Google’s video search results and Bing’s video search results. I don’t often give Microsoft credit in the usability department – but they nailed this one! Google Video Search Results Bing Video Search Results Bing Video Search Player Here’s a rundown of…
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Sales Enablement, Automation, and Performance
Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…
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Mobile Marketing, Messaging, and Apps
The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to an AI chatbot via smartphone. As mobile devices have become the primary interface to digital life, the definition of search…
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Build your own Custom Startpage with Google Apps
Tonight I decided to take a break but still wanted to add some pizazz with my new job. It’s a small team that I’m working with but it’s pretty cool how open to technology they are. Right off the bat, I moved quite a bit of our shared documents over to Google Docs. It was a great move since we…
