This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
It’s Not For You…
There’s a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don’t think that it’s one of their most popular dishes… their Pad Thai and Pineapple Fried Rice seem to sell like crazy. I’ve never seen…
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James Carville and the 3 Keys of Successful Marketing
Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr. Carville but he’s a very shrewd…
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Paid and Organic Search Marketing
Education at the Speed of Technology
Last night I was given the opportunity to speak to the CIT 499 class at IUPUI for Dr. Thomas Ho. It was an engaged class, composed of some students that hadn’t entered the workplace, some who had, and some who were currently working in technology. In speaking to them, I simply shared my experiences on how businesses are beginning to…
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Content Marketing
Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need…
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
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Content Marketing
HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…
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Why Bing Wins Video Search over Google
Google may be paying a little too much attention to text. Take a look at the stark difference between Google’s video search results and Bing’s video search results. I don’t often give Microsoft credit in the usability department – but they nailed this one! Google Video Search Results Bing Video Search Results Bing Video Search Player Here’s a rundown of…
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Sales Enablement, Automation, and Performance
Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…
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Mobile Marketing, Messaging, and Apps
The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to an AI chatbot via smartphone. As mobile devices have become the primary interface to digital life, the definition of search…
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Marketing Infographics
Nonprofits and Social Media Results
We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network…
