This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on the promises they make to their customers. My mentor, however, argued that their innovative approach and success in capturing industry…
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Email Marketing & Automation
Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who…
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Content Marketing
AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue
Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it’s resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually encouraging them to do business with you is quite complex. Even on a publication like ours, increasing our viewership is…
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Marketing Books
ProBlogger: Buy a Copy of Darren’s Book!
Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I’ve learned about blogging and social media into a single, coherent publication. It appears that Darren Rowse of Problogger has done just that, though. I’ve watched Darren’s blog take off and you can see the persistence…
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I’m not going to Barnes and Nobles Today!
They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves. Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more…
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Deciding new Products, Services or Features
This week I received Tuned In from Pragmatic Marketing. I’m about a third of the way through the book right now and enjoying it. There are a lot of hands-on examples of how business hubris has lead them down the path of poor decisions because they weren’t ‘Tuned In’ to their prospects. By not figuring out what their prospects needed,…
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Content Marketing
New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him. If you don’t know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold my hands still right now, I’m pretty sure that what he said to me would have seemed just as profound…
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Content Marketing
Effective Small Business Content Marketing to Consumers
A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of…
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5 Wishes for Browsers… er Opera
Modifoo has asked me to comment on what I feel the Opera browser needs to gain market share. Opera is a fantastic browser from Norway that works and renders fantastically. I am especially a fan of the Mobile version that runs on my phone. Opera may not like my response to this – nor will any other browser – but…
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Content Marketing
We Know Customers are Talking About Us…
Yesterday, I had the pleasure of interviewing Clint Page, CEO of Dotster, on social media return on investment. I’ve been a fan of Dotster for 7 years now and my appreciation for the company was reaffirmed when I heard about the nightmare Terms of Service that other registrars were leveraging on their customers. 2009 is the year of social media…
