This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Where is Email Communications Headed?
I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that’s a bad thing. Or maybe…
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Marketing Infographics
Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. Small businesses are using Facebook to share basic information, share content, have conversations with customers, provide support and hold…
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I’m a YouTubotato
YouTube on AppleTV? Can it get better than this? Here's a review of YouTube and AppleTV... you won't be disappointed.
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Content Marketing
The Importance of Fresh Content for SEO
I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with…
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Analytics & Testing
Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
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Mobile Marketing, Messaging, and Apps
The Best Marketing Mobile Application! Version 3
The incredible team at Postano has done it again, surpassing all of my expectations of a great mobile application with Version 3 of Martech. I believe it’s the best Marketing iPhone App out there (Android coming)! First up is the very slick redesign that incorporates a Facebook-like left navigation. It makes it simple to scroll and select the category or…
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Social Media & Influencer Marketing
Understanding the Value of Influence
We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to…
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Content Marketing
The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.
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Content Marketing
Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post, BBC News, and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.
