This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Autoupdates Failing on WordPress? FTP Failing?
1.webp” class=”alignright” align=”right” border=”0″ alt=”WordPress” />Recently, we had a client that configured their own servers for use with WordPress. When the recent 3.04 security update came through, there was some sense of urgency to getting this version installed on all of our clients. However, this particular client always required that we upgrade WordPress manually… a process not for the faint…
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The Mobile Worker
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on a mobile device. Although social media seems to take the lead of most stories… mobile should be top of mind…
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The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site 6 months ago and never got around to changing it. I even had extensive work done with the assistance of…
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Martech Updated for Mobile and Tablet Browsers
If you’ve tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You’ll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full control over your mobile and…
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Is Social Media Killing Your Brand?
I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be…
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The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog, I truly want the blog to be a collection of views from other professionals in the industry. At times, I disagree with what’s written here… but I support the fact that we all have different perspectives on the…
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All Products Are Conversations
Hugh MacLeod, the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption: All products are conversations. It’s a powerful visual metaphor that continues to resonate deeply within the marketing world. At first glance,…
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Advertiser’s Guide to Mobile
Last week I spent some time with my parents and was pretty shocked when they showed me they both traded in their mobile phones for iPhones. While they were both fairly frustrated with learning how to use them, they told me that it was actually less expensive for the iPhone 4 than a typical mobile phone. Of course, the inside…
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Marketers Guide to Facebook Exchange Ads
Facebook offers targeting of advertisements in both the news stream and the sidebar with Facebook Exchange. Click-through rates on the news feed have skyrocketed and far outperform sidebar advertising. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, has published this Facebook Retargeting infographic. The infographic opens with a look at how FBX works…
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Mobile Marketing Growth
The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with…
