This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Post Your Way To Facebook Success
Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs and begin to focus where there is more potential, they would find better…
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Understand. Be on Brand. Build trust.
While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime opportunities to increase your brand love with your target audiences. Understand how the person on the other side of the conversation is using that digital technology. At what level is she…
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Mobile Marketing, Messaging, and Apps
The Thunderbolt is Killing the iPhone
Walter Piecyk, BTIG Research analyst claims the HTC Thunderbolt is actually outselling the iPhone in 28% of Verizon stores. I know why. This month we’re kicking off some posts on mobile devices. Understanding the technology that is being adopted is important for marketers to understand. Mobile Internet growth is accelerating much faster than anyone had expected. One example: searches of…
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Content Marketing
Add Custom Backgrounds to WordPress 3
This month’s .net magazine arrived with a great section on WordPress 3 features. One of the features is the ability to change your background image on your theme. The code is really simple. In your theme functions.php file, add the following line: add_custom_background(); If your theme doesn’t have a theme functions.php file, just add one! It’s a default theme file…
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Dear Twitter, Please Stop the Following Madness
Each day I pay attention to my following on Twitter. Each and every member that follows me used to mean something. I built my following organically, by gaining favor with one follower at a time. Not anymore. Now it’s ridiculous… auto-follow tides are being executed minute by minute. I could go on Twitter today and find a couple hundred scammers…
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Sales and Marketing Training
It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence (AI) is far more advanced and intricate than end-users realize. It’s not just utilizing a ton of computing power to target historical data to make predictions. It’s testing and iterating through multiple models. The ability to identify outlying data and either ignore it or focus on it, and the ability to scale these…
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Marketing Infographics
The Facebook Power User
Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…
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Marketing Infographics
Social Response and ROI by Industry
This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People are trying to connect with you through social media but you’re not there. It’s one thing to simply set up…
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Social Media & Influencer Marketing
New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning marketing into a two-way conversation. Now,…
