This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is a Slogan? The Taglines of Famous Brands and Their Evolution
A slogan, also known as a tagline or strapline , is a concise phrase used to express a brand's core message or value proposition. Originating from the Scottish Gaelic sluagh-ghairm meaning battle cry , slogans have evolved into powerful marketing tools that can significantly impact brand recognition and...
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Writing Doesn’t Suck, It Just Requires Practice
My best friend's wife, Wendy Russell , is a television producer and writer. She hosted a successful series on HGTV called She's Crafty. We've been good friends for almost 20 years now and I've been in awe of her creative talent and drive over the years. Personally, I don't think...
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PayPal Market Share Statistics: A History of Dominating Online Payment Processing
While I'm a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal . I have a great credit account with PayPal, get cash back on expenditures, and can set up alternative payments for my PayPal Debit Card, which is very convenient for the business. Today...
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Email Safe Fonts and HTML Email Font Best Practices
You've all heard my complaints on the lack of advancements in email support over the years so I won't spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML...
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Harnessing the Power of Calls to Action: A Guide to Effective Strategy, Design, and GA4 Event Measurement
Today's Call To Action ( CTA ) is more than just a button or link on your content; it's a crucial gateway to deeper customer engagement. While often underestimated, CTAs play a pivotal role in guiding your audience from casual interest to active participation in your brand. Let's dive into understanding CTAs and how...
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Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing ( ABM ). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other ABM platforms is how the platform...
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How to Calculate the Lifetime Value of Your Mobile App User
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer's cost-per-acquisition ( CPA ) and lifetime value (LTV), we're often met with a blank stare. Too many companies calculate budgets...
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How to Develop A Compelling Unique Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service . I'll give you a quick example... day to day, you'll find me recording and editing podcasts, writing integration code, implementing third-party solutions...
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How To Take A Website Screenshot With Specific Dimensions Using Google Chrome
If you're an agency or company with a portfolio of sites or pages you wish to share online, you've probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we're working with builds hosted Intranet solutions that can be internally hosted within the...
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What is Neuro Design?
Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic research on the human visual...