Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • what is a slogan why you need one

    What is a Slogan? The Taglines of Famous Brands and Their Evolution

    A slogan, also known as a tagline or strapline , is a concise phrase used to express a brand's core message or value proposition. Originating from the Scottish Gaelic sluagh-ghairm meaning battle cry , slogans have evolved into powerful marketing tools that can significantly impact brand recognition and...

  • Free tool to get your YouTube Video Thumbnails and Images

    YouTube Thumbnail Viewer: Here Are Your YouTube Video’s Images

    YouTube uses various URL formats to direct users to its videos and accompanying thumbnail images. We've built a nice little tool where you can locate yours: Your YouTube Video Images: Get YouTube Thumbnails ...

  • How to Take a Screenshot with Google Chrome

    How To Take A Website Screenshot With Specific Dimensions Using Google Chrome

    If you're an agency or company with a portfolio of sites or pages you wish to share online, you've probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we're working with builds hosted Intranet solutions that can be internally hosted within the...

  • How To Develop A Unique Value Proposition

    How to Develop A Compelling Unique Value Proposition

    One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service . I'll give you a quick example... day to day, you'll find me recording and editing podcasts, writing integration code, implementing third-party solutions...

  • what is neuro design

    What is Neuro Design?

    Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic research on the human visual...

  • b2b demand generation lead generation differences synergies

    Understanding Demand Generation vs Lead Generation

    Two critical strategies often emerge in marketing and sales: Demand Generation ( demandgen ) and Lead Generation ( leadgen ). While these terms are sometimes used interchangeably, they represent distinct approaches that serve different purposes in the customer acquisition process. This comprehensive guide will explore the definitions, processes, key differences, KPIs , and...

  • How To Track Elementor Form Submissions in Google Analytics Events

    How To Track Elementor Form Submissions in Google Analytics Events using JQuery

    I've been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms . It's a great...

  • Social Media Trends for 2023

    The Top Social Media Trends for 2023

    The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. ...

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