Paid and Organic Search Marketing
Search marketing involves optimizing websites and content to improve visibility and drive traffic from search engines like Google and Bing. Effective search marketing requires a combination of organic and paid strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and voice search optimization. Key subtopics within search marketing include keyword research, on-page optimization, link building, PPC campaign management, and local search marketing. By implementing a comprehensive search marketing strategy, businesses can increase their online visibility, attract more qualified leads, and ultimately drive more sales. Explore the articles below to learn more about how search marketing can help you get found online and grow your business.
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today's marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use…
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RivalIQ: Competitor Social Media and SEO Analytics
RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics -…
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The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. The…
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Responsive Design and the Mobile Search Tipping Point
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn't just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves…
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How to Market and Promote Your Next Online Event
We've written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event . We've even shared a blueprint for event marketing . This infographic provides…
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How Your B2B Marketing Success Depends on the Entire Organization
Successful business-to-business ( B2B ) marketing requires a combination of various strategies, including content marketing, social media, email marketing, SEO , lead generation, marketing automation, and analytics. By implementing these tactics and adapting to the evolving digital landscape, businesses can…
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How to Improve Your Failing Content Marketing Strategy
We asked the question recently - and provided some definition around - whether or not your content marketing strategy was about productivity, presence, or building authority . The problem we continue to see is companies solely focused on spewing content…
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Is Your Content Strategy Production, Presence or Authority?
One of the analogies I often tell people about our agency is that we're not a Marketing Jiffy Lube . Our job isn't to get you in and out quickly, throw a sticker on your windshield and see you next…
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I Wish Marketers Would Stop Saying This…
Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly…
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How Will You Measure the Mobile Search Algorithm Impact?
We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post…