Analytics
Articles Tagged Analytics:
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A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business , I'll be honest that we work with some enterprise and large businesses that don't take advantage of many of these tips! This may be the most complete list of tips…
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Water Torture – An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there's simply so much of it. When you open your eyes and ears, data is everywhere.…
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The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. The…
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SeeVolution: Heatmaps and Real-Time Analytics
Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing…
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What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn't…
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Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics , social media engagement, project progress,…
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You’re Not the Only One Struggling with Analytics
We've provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics…
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The World of Social Media Monitoring and Analytics
The first bit of data on this infographic is pretty fascinating... the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we're all still seeking better tools to report and monitor…
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How Are You Doing Compared to 400 Other Marketers?
We've been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of - a small team, enterprise structure, franchises, ecommerce... the works. Over time, they've evolved with their small team to a…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
