Analytics
Articles Tagged Analytics:
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Email Marketing & Automation
What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27%…
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Analytics & Testing
Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…
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Analytics & Testing
You’re Not the Only One Struggling with Analytics
We’ve provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics below, though, marketers continue to struggle with their analytics options and results. I believe the core of this is that…
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Analytics & Testing
The World of Social Media Monitoring and Analytics
The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to…
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Analytics & Testing
How Are You Doing Compared to 400 Other Marketers?
We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and…
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Content Marketing
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…
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Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
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Analytics & Testing
GoSquared: Real-Time Analytics and Data
If you haven’t heard of GoSquared, it’s already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level, the data itself is all yours via their robust API. GoSquared aims to provide you with everything you need in an…
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Analytics & Testing
The Secret Weapons for Better Marketing and Sales
Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation, predicting customer behavior is much more simple. 95% of companies using predictive analytics reported better leads, greater efficiency, and/or more closed sales. Furthermore, 59% of CMOs feel that implementing automated marketing solutions will increase their marketing tactics’ efficiency…
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Content Marketing
How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk…
