Api

Articles Tagged api:

  • Customer Data PlatformsAcumatica: Cloud ERP for Marketing and Sales

    Why Sales and Marketing Teams Need Cloud ERP

    Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to a business’s…

  • Mobile Marketing, Messaging, and AppsTextmagic: SMS Platform for Enterprise Text Messaging

    Textmagic: A Full-Featured Business Text Messaging (SMS) Platform

    Whether it’s two-factor authentication (2FA) or making dinner reservations, I’m noticing that I’m much more comfortable utilizing text messaging (SMS) than I was a few years ago. I don’t think I’m the only one… consumers and businesses alike are more than happy to send and receive text messages rather than be interrupted by phone calls. The latest statistics prove it:…

  • Customer Data PlatformsCollect, Transform, and Feed Your Marketing Data with Funnel

    Funnel: Collect, Transform, and Feed Marketing Data

    As more and more tools are in your sales and marketing stack, producing centralized reports can be quite a chore. Most marketers I know spend a lot of time collecting and transforming data and then manually producing the reports they need to report on campaigns and other marketing metrics. Funnel: Integrations With Over 500 Data Sources Funnel takes messy, siloed…

  • E-commerce and RetailZilliant Real-time Market Pricing for B2B Businesses

    How Real-Time Market Pricing Can Boost Business Performance

    As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business.  Market conditions and business dynamics are changing increasingly…

  • Customer Data PlatformsWhat is a customer data platform (CDP)?

    Acquia: What is a Customer Data Platform?

    As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside their data repository. Customers were interacting, but because the central data…

  • Marketing ToolsWhat is Robotic Process Automation? RPA

    What is Robotic Process Automation?

    One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…

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