Content Marketing

Martech Zone articles tagged Content Marketing:

  • Sales and Marketing TrainingWhat does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

  • Content MarketingInPowered: AI-Powered Content Intelligence and AI-Powered Content Distribution

    InPowered: Elevate Your Content Marketing with AI-Powered Content Intelligence and Distribution

    Businesses face the ongoing challenge of creating engaging content and ensuring it reaches the right audience effectively. The saturation of content across platforms makes it increasingly difficult for brands to stand out and accurately measure the impact of their content marketing efforts. This environment demands solutions that streamline content creation and optimize its distribution to enhance engagement and conversion rates.…

  • Artificial IntelligenceElevenLabs: Multilanguage Voice Cloning, Dubbing, and Text To Speech

    ElevenLabs: Multilingual AI Voice Cloning, Dubbing, and Natural Text To Speech

    The ability to engage audiences in their native language is a powerful tool. ElevenLabs is leading this transformation with its groundbreaking Generative Voice AI technology, offering content creators a unique opportunity to clone their voice. Even more impressive, its ability to clone voices into multiple languages offers content creators a powerful tool to reach a global audience. This technology breaks…

  • Content MarketingB2B Brand and Content Marketing Strategies Infographic

    How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024

    As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…

  • Ecommerce and RetailHow To Increase Customer Spend at Retail Store - Strategies

    15 Strategies for Increasing Customer Spend at Your Retail Outlet

    Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…

  • Content MarketingHow to get team participation in your corporate blogging strategy

    How to Include Your Team in Your Business Blogging Strategy

    One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying transform into your own personal content…

  • Advertising TechnologyHow to insert ad code halfway into a WordPress post or page

    WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post

    If you’ve been browsing my site this week, you may see some ads that don’t quite fit right. I’m working on getting everything working correctly and have most of it corrected. I’m doing this to increase monetization on the site rather than being dependent on Google Adsense and clogging your view of the content with pushy and obnoxious advertising. One…

  • Ecommerce and RetailBillo: buy UGC product videos for ecommerce

    Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos

    User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…

  • Sales EnablementSales enablement tips and technology

    Sales Enablement Tips and Technology

    The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…

  • Content MarketingQuantity versus quality of content, a list of questions

    20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

    How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new…

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