Writing Engaging Content that Converts for Business

I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to do next on the site. As you invest Content that’s done well requires a significant investment in research, article design, imagery, and even promotion. If I land on your article that builds trust and authority

10 Proven Ways to Drive Traffic to Your Ecommerce Website

“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales. At this competitive e-commerce age, where 50% of sales

What are the Top Strategies for SaaS Platforms to Grow

What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50.​  McKinsey & Company, Grow Fast or Die Slow Month over month growth is essential to covering the losses from churn SaaS companies generally experience. To beat expectations and

Stop Producing Endless Content and Begin Building a Library

A few years ago we were working with a company that had several million articles published on their site. The problem, of course, was that very few of them were read and even less ranked in search engines. We tested a pilot program where we applied 20% of their newsroom’s resources in improving and combining existing content. The goal was to have one complete and comprehensive article on a topic. Many companies collect articles on

Five Ways to Step Up Your Content Marketing Game

If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources, and effort that go into creating good content. It’s not cheap, so it’s important that you direct that valuable content using a proper strategy. Here are five ways to step up your content marketing game. Be Smart With Your Resources Content