CRM
Articles Tagged CRM:
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Why Field Sales and Marketing Should Look Beyond the Traditional CRM
As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an afterthought has been relegated to an inconvenient, more expensive time-consuming adaptation. Physically getting in front of the people you want…
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What Is A Marketing Strategy?
A marketing strategy is a detailed plan that outlines how a company will reach its target audience, promote its products or services, and achieve its overall business goals. It’s a roadmap that guides all marketing efforts and ensures they align with the broader company vision. Marketing strategies often don’t get the attention they deserve, causing many downstream issues. A well-crafted…
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How to Improve Your E-commerce Customer Experience
Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…
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What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…
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Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM system functions as the de facto system of record for revenue in most companies, the sales team has credible data…
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CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM—it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack of flexibility to tailor the CRM to real-world workflows. CompanyHub CompanyHub was built to change that narrative. Designed to be as…
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Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…
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7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…
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3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…
