CRM

Articles Tagged CRM:

  • Analytics & TestingMarketing Performance Management Mistakes

    7 Mistakes You’ll Make in Marketing Performance

    According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…

  • Advertising TechnologyLinkedIn

    3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

    LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…

  • Content MarketingOneLocal

    OneLocal: A Suite of Products for Local Marketing and SEO

    OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…

  • Social Media & Influencer MarketingFacebook

    Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach

    For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…

  • Customer Data Platformssql table us ca states provinces

    SQL: Full Table Lookup for States and Provinces for the US and Canada

    The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs. I’d encourage any marketer to learn SQL. SQL isn’t just for pulling the information you need; it’s also for storing it. For one client, I built an online store…

  • Customer Data PlatformsMyth of the DMP (Data Management Platform)

    The Myth of the DMP in Marketing

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…

  • Marketing Infographics8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

  • E-commerce and Retailorder management system

    5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers

    2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…

  • Sales Enablement, Automation, and Performanceazuqua screenshot

    Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…

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