CRM
Articles Tagged CRM:
- Customer Data Platforms
CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM—it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack of flexibility to tailor the CRM to real-world workflows. CompanyHub CompanyHub was built to change that narrative. Designed to be as…
- Sales Enablement, Automation, and Performance
Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite…
- Analytics & Testing
7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…
- Customer Data Platforms
The Myth of the DMP in Marketing
Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…