Customer Engagement

Articles Tagged customer engagement:

  • Gary Vaynerchuk Keynote: Social media ROI and Retention

    10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media

    I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…

  • The Ultimate Sales Machine by Chet Holmes

    The Ultimate Sales Machine: Mastering the Art and Science of Sales Success

    In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…

  • Marketing Lessons from Curse of the Golden Flower

    5 Marketing Lessons Learned from Curse of the Golden Flower

    My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…

  • Wikinomics: How Mass Collaboration Changes Everything

    Wikinomics: How Mass Collaboration Changes Everything

    This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…

  • CRM Data Cleanliness

    CRM: Data Cleanliness is Next to Data Godliness

    I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness.” Says She, “Then I will be in Data Heaven!” We chuckled, but it’s no small feat. Data cleanliness and accuracy are critical for effective sales and marketing efforts. Ensuring clean and deduplicated data is essential for…

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