Ecommerce

Articles Tagged ecommerce:

  • E-commerce and Retail4 Keys to improving your ecommerce customer experience

    How to Improve Your E-commerce Customer Experience

    Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…

  • E-commerce and RetailSafeTradeSpots: E-Commerce Safe Trade Locations

    SafeTradeSpots: Making Online Transactions Safer, One Community at a Time

    As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone. There are parking spots and an automated call button in the event of an emergency. Need a place to make an exchange? The City of Greenwood…

  • E-commerce and RetailBeeketing: Social pop for ecommerce for social proof

    Beeketing: Add a Sales Pop to Your E-commerce Site

    Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes…

  • Analytics & TestingEcommerce Apps

    Three Apps You Need to Run Your E-commerce Business Efficiently

    There are so many e-commerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? You need to make sure your website…

  • E-commerce and RetailWhy D2C brands are building brick-and-mortar

    Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores

    The best way for brands to offer attractive deals to consumers is by cutting out the intermediaries. The fewer go-betweens, the less the purchasing cost for the consumers. There is no better solution to do this than connecting with the buyers through the Internet. With 2.53 billion smartphone users and millions of personal computers, and 12-24 million eCommerce stores, shoppers…

  • Customer Data PlatformsConsumer Identity Solutions

    The Identity Puzzle in Customer Data Management

    The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good.…

  • E-commerce and RetailProduct Pricing Optimization

    How Product Pricing Online Can Influence Buying Behavior

    The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…

  • E-commerce and RetailArt of War

    “Art of War” Military Strategies are the Next Way to Seize the Market

    Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy.…

  • Email Marketing & AutomationUnsubscribe Page Best Practices

    6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page

    We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of consumers reported getting too many emails from retailers. 45% unsubscribe because the emails aren’t mobile-friendly. 40% won’t unsubscribe if given the…

  • Content MarketingOneLocal

    OneLocal: A Suite of Products for Local Marketing and SEO

    OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…

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