Ecommerce
Articles Tagged ecommerce:
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A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season , there’s plenty of good to go around, even for…
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How to Improve Your E-commerce Customer Experience
Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around…
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SafeTradeSpots: Making Online Transactions Safer, One Community at a Time
As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone . There are parking spots and…
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Beeketing: Add a Sales Pop to Your E-commerce Site
Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the…
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Three Apps You Need to Run Your E-commerce Business Efficiently
There are so many e-commerce retailers out there - and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of…
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Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores
The best way for brands to offer attractive deals to consumers is by cutting out the intermediaries. The fewer go-betweens, the less the purchasing cost for the consumers. There is no better solution to do this than connecting with the…
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How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I'm an avid online shopper and am often surprised at all the things that I buy that I didn't really need but it was just too cool or too good a deal to…
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“Art of War” Military Strategies are the Next Way to Seize the Market
Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their…
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6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page
We've shared statistics on why people unsubscribe from your marketing emails or newsletters . Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of…
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OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and - ultimately - to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness,…
