Ecommerce
Articles Tagged ecommerce:
-
E-commerce and Retail
How Trust and Online Purchase Behavior are Evolving
Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online,…
-
Content Marketing
Me-Commerce and Retail’s Future
Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…
-
Analytics & Testing
How to Prevent Data Breaches in This Omni-Channel World
Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform to platform. With customer satisfaction as a top priority, security and data protection can fall through the cracks. According to…
-
E-commerce and Retail
The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…
-
Content Marketing
ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution. Adobe and eMarketer findings…
-
E-commerce and Retail
The Evolution of Magento
Selecting an e-commerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise e-commerce platform of choice because of its flexibility for customization and the huge audience of…
-
E-commerce and Retail
Rant: The US Government Will Destroy Internet Commerce
The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing…
-
Content Marketing
The Cost of Poor Web Performance
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor…
-
E-commerce and Retail
How Should You Sell Online
Choosing where to sell your items online can be a bit like buying your first car. What you choose depends on what you are looking for, and the list of choices can be overwhelming. Community e-commerce sites offer an opportunity to tap into a very wide network of customers but they take a larger cut of the profits. If you…
-
E-commerce and Retail
Design Effective E-commerce Product Pages
There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is…
