Eloqua
Articles Tagged eloqua:
-
Conversica: Turning Customer Interest into Real Conversations with AI Agents
Modern businesses invest heavily in marketing and customer engagement—launching ads, hosting events, sending emails, and producing content. But too often, those efforts stop short of what really matters: authentic conversations with customers and prospects. Without personalized follow-up, leads stall, service…
-
Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet significant…
-
Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail
In today’s rapidly evolving digital landscape, traditional marketing approaches are proving insufficient. Email blasts, cold calls, and mailers are losing effectiveness as potential customers are increasingly resistant to generic, impersonal attempts to capture their attention. The hunt for innovative, authentic,…
-
Litmus: How To Design Effective Email Campaigns That Convert
Litmus offers an all-in-one email optimization platform with a suite of tools and solutions designed to help teams create effective email campaigns that drive loyalty and boost revenue. Through a series of simple-to-follow steps, the company’s email platform empowers teams…
-
Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing (ABM). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other ABM platforms…
-
Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain.…
-
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no…
-
EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the…
-
How Your Martech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and…
-
3 Reasons I’m Hosting My Webinar with ReadyTalk
I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with…
- 1
- 2